The first step toward building a strong personal brand is understanding who we are, what we want to be known for and how to get people to see us the way we see ourselves. This is key to being successful in every aspect of our lives.
Craig’s high energy message highlights his journey from a misguided middle school copycat to realizing his value in the world, building his brand and eventually being offered his own national television show.
People of all ages need to be reminded that life is too short to blend in with the crowd, or not live up to their potential or to simply exist.
Teens and young adults, especially, need to know that its ok to be different, to stand out, to be themselves but that it’s never ok to be AVERAGE. To connect with them we need to show them we understand the challenges they may face in their world – peer pressure, fear of the unknown, bullying, expectations of their parents and family members, self-doubt or past failures.